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E-commerce Audit

Many of our customers approach us with existing e-commerce solutions already in place. However, these solutions do not perform as expected from a technical perspective, and the customer is eager to identify and then address these challenges. An independent assessment can be the crucial first step in understanding and resolving underlying issues. Our comprehensive audit is specifically tailored for such cases, focused on improving the overall performance and functionality of your digital storefront.

E-commerce audit

Here is how we usually perform it:

Audit Stages

1. Discovery. The goal of the phase is to become familiar with your e-commerce solution. We’ll review the business and technical documentation you have (if any) and interview your product owner to understand the business logic better. We’ll also discuss the issues you are aware of and known bottlenecks we should pay special attention to.

2. Audit Scope Planning. Based on the reveals of the discovery phase we’ll offer and agree with you the scope of the auditing that makes sense for your case.

3. Conduct of the audit. We’ll take time to perform the audit. At that time we’ll need to get a test environment that emulates your production environment for the tests and analysis as well as access to a responsible manager on your side who will be able to answer our questions periodically.

4. Audit Report. We’ll describe the issues revealed during the audit and indicate their severity level based on their impact on business, customers and sales. We’ll try to be specific about the root of each issue and will explain why we think it’s critical or not. For every critical issue we’ll propose a plan to fix it.

Entire audit usually takes 3-5 weeks. The final timeline depends on the complexity of the solution and audit scope.

Audit options

In our practice we deal with two types of audit:

1. Entire Solution Audit. The audit covers the following aspects of e-commerce platform functioning:

  • overall solution architecture;
  • codebase;
  • performance;
  • security;
  • UI/UX;
  • deployment process;
  • analytics and data collection.

2. Targeted Audit

It might be focused on one or some points listed above or be the first step in case of troubleshooting if the client experiences specific problems that need to be addressed.

Description

1
Overall Solution Architecture

Focus

  • Hardware configuration;
  • System software configuration & settings;
  • Data exchange organization.

Value

  • Understanding consistency between business goals, used IT infrastructure & costs for its operating & maintenance;
  • Fault-tolerant architecture.
2
Codebase

Focus

  • Compatibility with Magento development best practice and coding standards;
  • Parts of code identification that might impact performance, further scalability or lead to functional issues.

Value

  • Reduced number of lost orders caused by programming issues;
  • Functional issue fixes;
  • Simplification of maintenance, cost reduction for support, reducing the probability of mistakes in further development.
3
Performance

Focus

  • Stress tests;
  • Caching mechanisms;
  • Page load time;
  • Integrations.

Value

  • Reduced number of bounces caused by slow page loading.;
  • Increased conversion;
  • Understanding real traffic capacity of the solution and how it corresponds with current and planning website traffic goals;
  • Reliable and fast data exchange flow. Eliminated financial and reputational loss due to incorrect data and lost orders.
4
Security

Focus

  • Software versions relevance check;
  • Security patches relevance check;
  • Backups & recovery procedure.

Value

  • Information security level improvement.
5
UI/UX

Focus

  • Overall user experience;
  • Consistency;
  • Conversion-killers.

Value

  • Optimized user journey;
  • Conversion rate optimization.
6
Deployment process

Focus

  • Environment organization;
  • Version control;
  • Updates delivery;
  • CI/CD usage.

Value

  • Fast and reliable features & fixes delivery;
  • Increased level of reliability;
  • Faster turnaround to issues.
7
Analytics Audit

Focus

  • Tags & tracking codes analysis;
  • Google analytics settings;
  • Tracking pixels;
  • Data layer events tracking.

Value

  • Better understanding of users’ behavior and website metrics for further decision making.

Contact us to schedule a comprehensive e-commerce audit and enhance the performance and functionality of your digital solution.